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Focus Your Message

Posted on October 14, 2008 by in Marketing

Make everything as simple as possible, but not simpler. – Albert Einstein Focus your message when marketing your web site. What do you do? What distinguishes you from your competition? Focusing your message should be the first thing your consider even before your site goes live. Your focus should be no more than one sentence [...]

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What is viral marking?

Posted on October 9, 2008 by in Marketing

Viral marketing is its simplist form is just word of mouth. Done right, viral marketing encourages people to pass along a marketing message voluntarily. To understand viral marketing and how it is done on the Internet I am going to use the Subservient Chicken example. In 2004 a web site appeared featuring a person in [...]

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