Mena Studios LLC

Make everything as simple as possible, but not simpler. – Albert Einstein

Focus your message when marketing your web site.

• What do you do?
• What distinguishes you from your competition?

Focusing your message should be the first thing your consider even before your site goes live. Your focus should be no more than one sentence long. In person you have the opportunity to size up your potential client and tailor fit your message. Online you don’t have that opportunity, so you have to start from the beginning. Famous football coach Vince Lombardi always started the season with “This is a football”. Reminding rookies and veterans alike about the basics. Vince Lombardi focused on the main objective which translated to success. Focusing your message on your web site should be simple and basic.

Focusing your message on your web site will make it easier for search engines to list you higher. A better listing on search engines will help potential customers find you. All the search engines will love your site because it is “focused”.

Your site should have only one subject to focus on. If your site has multiple subjects you should categorize it appropriately. If your subject is to broad, cut it down to a few categories within that subject. Keep it simple.

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Viral marketing is its simplist form is just word of mouth. Done right, viral marketing encourages people to pass along a marketing message voluntarily. To understand viral marketing and how it is done on the Internet I am going to use the Subservient Chicken example. In 2004 a web site appeared featuring a person in a chicken custume who would take commands online. The subservient chicken would do the bidding of what you commanded. The web site got circulated through email, social networks like MySpace and word of mouth. The site received tons of hits from all over the world. Everybody in the world who had a computer and Internet connection knew about the subservient chicken. The viral marketing was a success for Burger King in promoting their new Chicken Crisp sandwich. Also, the motto “have it your way” made sense for Burger King to offer “chicken the way you want it”. The viral marketing techniques used were creative and basic at the same time. Creative because of the subservient chicken and basic because of the subtle marketing message. There are many forms of viral marketing that can help your site and business. Viral marketing done right should boost exposure to your business.

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