Make everything as simple as possible, but not simpler. – Albert Einstein
Focus your message when marketing your web site.
- What do you do?
- What distinguishes you from your competition?
Focusing your message should be the first thing your consider even before your site goes live. Your focus should be no more than one sentence long. In person you have the opportunity to size up your potential client and tailor fit your message. Online you don’t have that opportunity, so you have to start from the beginning. Famous football coach Vince Lombardi always started the season with “This is a football”. Reminding rookies and veterans alike about the basics. Vince Lombardi focused on the main objective which translated to success. Focusing your message on your web site should be simple and basic.
Focusing your message on your web site will make it easier for search engines to list you higher. A better listing on search engines will help potential customers find you. All the search engines will love your site because it is “focused”.
Your site should have only one subject to focus on. If your site has multiple subjects you should categorize it appropriately. If your subject is to broad, cut it down to a few categories within that subject. Keep it simple.
